Natural Capitalism: Creating the Next Industrial Revolution is a book co- authored by Paul Hawken, Amory Lovins and Hunter Lovins. It has been translated into a dozen languages and was the subject of a Harvard Business Review summary. Most businesses still operate according to a world view that hasn't changed since the start of the Industrial Revolution. Then, natural resources were abundant and labor was the limiting factor of production. But now, there's a surplus of people, while natural capital--natural resources and the ecological systems that provide. By Amory Lovins. For years we've heard how our economic and accounting systems are flawed because they fail to take into account the resources and services we get "free" from nature. Amory Lovins describes how through Natural Capitalism business can be more efficient and productive, and solve environmental.
Natural capitalism is not motivated by a current scarcity of natural resources. Indeed, although many biological resources, like fish, are becoming scarce, most mined resources, such as copper and oil, seem ever more abundant. Indices of average commodity prices are at year lows, thanks partly to powerful extractive. In Natural Capitalism, three top strategists show how leading-edge companies are practicing "a new type of industrialism" that is more efficient and profitable while saving the environment and creating jobs. Paul Hawken and Amory and Hunter Lovins write that in the next century, cars will get miles per gallon without. Conventional economic theories will not guide our future for a simple reason: They have never placed “natural capital” on the balance sheet. When it is included, not as a free amenity or as a putative infinite supply, but as an integral and valuable part of the production process, everything changes. Prices, costs, and what is.
Natural Capitalism Solutions' mission is to educate senior decision-makers in business, government and civil society about how to implement more regenerative practices profitably. In partnership with leading thinkers and organizations, Natural Capitalism Solutions creates innovative, practical tools and implementation. Natural Capitalism has ratings and reviews. Willy said: I chose this book for my reading list this quarter because it is one of the most widely. “Natural capital" refers to the world's stocks of natural assets including soil, air, water and all living things. In their book “Natural Capitalism: Creating the Next Industrial Revolution”, Paul Hawken, Amory Lovins and L. Hunter Lovins describe a global economy in which business and environmental interests overlap.